Digital Marketing Essentials: The Role of SEO
Digital marketing encompasses a range of strategies to promote products and services online. It includes search engine optimization (SEO), content marketing, social media marketing, email campaigns, and pay-per-click advertising. The goal is to connect with target audiences, drive traffic, and generate leads or sales through digital channels. By leveraging data analytics, businesses can refine their marketing efforts, ensuring messages reach the right people at the right time for optimal engagement and conversion rates.