Potato Protein Market Size, Share, Industry Growth
The global potato protein market size was valued at USD 105 million in 2022 and is poised to reach USD 144 million by 2028, growing at a CAGR of 5.4% from 2022–2028. Potato protein is a plant-based protein derived from potatoes. It is a high-quality protein source that contains all essential amino acids and is low in fat and cholesterol-free too. As a result, it can be a healthy addition to a well-balanced diet, particularly for those who follow a plant-based diet. It is used to increase the protein content of food products, making them more nutritious and appealing to health conscious consumers.
Potato protein improve the texture and mouthfeel of food products and helps to create a more desirable texture of food products. It has similar binding qualities as egg, with excellent gelation and emulsification properties that can be inculcated in the bakery and confectionery food-making procedures. Due to their high functionality, potato is a crucial ingredient in new product development (NPD) in plant-based foods. Adding potato protein in different food and beverages items gives the food a full amino acid score with good functionality. In animal feed it is being used for anaerobic digestion in animals. All these benefits associated with potato protein, from being an ideal egg white replacement in bakery products to being added in food and feed products due to its superior functionality, will boost its demand in the global market.
Potato Protein Market
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Potato Protein Market Dynamics
Drivers : There is rise in consumer preference towards vegan diet
According to data from Redefine Meat Ltd., in September 2021, there were an estimated 79 million vegans globally, which is just over one percent of the whole population. In the US, 2% of the population is identified as vegan; three-quarters are female. Only 40% of the world’s population is projected to eat meat by 2040. This, in turn, d