SI acquisition leads Hyatt to consider lifestyle group

HYATT HOTELS CORP. is set to launch a lifestyle group following the acquisition of Standard International, the parent company of The Standard and Bunkhouse
Hotels. The new group would focus on developing future projects included in the acquisition.

Amar Lalvani, former executive chairman of Standard International, will serve as president and creative director of the new group. It will be headquartered
in New York City, with additional offices in Austin and Bangkok, Hyatt said in a statement.

“The lifestyle segment isn’t for the faint of heart; it takes creativity and commitment,” said Lalvani. “But if you get it right, you reap the benefits of
strong guest loyalty and developer returns. Hyatt respects the creativity needed to deliver our experiences, while we value Hyatt’s history, global
infrastructure, and commercial services.”