Big data analytics involves examining large and varied datasets often known as big data to uncover hidden patterns, correlations, market trends, customer preferences, and other useful business insights. This process utilizes advanced analytic techniques, including machine learning, data mining, and statistical analysis, to process and analyze data at high volume, velocity, and variety, enabling organizations to make data-driven decisions.

Big data analytics involves examining large and varied datasets often known as big data to uncover hidden patterns, correlations, market trends, customer preferences, and other useful business insights. This process utilizes advanced analytic techniques, including machine learning, data mining, and statistical analysis, to process and analyze data at high volume, velocity, and variety, enabling organizations to make data-driven decisions.